Alexandra Pauly

Read the Q&A

At a time when pet care is increasingly treated as a category rather than a relationship, Alexandra Pauly is rethinking what grooming can mean for animals and their humans. After years spent shaping conversations around beauty, fragrance, and culture as an award-winning editor, she founded Biche to bring the standards of the beauty industry to pet wellness. Inspired by her own dog, Cam, Alexandra sees grooming not as a chore, but as a ritual that nurtures trust, wellbeing, and connection.

A woman drying a wet dog with a towel at a kitchen sink.

Semaine What’s important to you right now?

A.P. Saying yes to things that feel scary.

A wire-haired dachshund stands on its hind legs looking up, next to two perfume bottles.

Semaine If you were an object, what would you be?

A.P. I would be a novelty perfume bottle by Les Parfums de Marcy. Probably Le Collier Miraculeux, a set of trompe l’oeil perfume bottles that resembled a pearl necklace.

An East Asian woman in a red top holds a small brown dog against a brown background.

Semaine Describe your taste in one word?

A.P. Sharp.

A brown wire-haired dachshund with a tan beard and tiny pink tongue sits behind a large blue bottle of BICHE Cloud Cleanser and a smaller clear bottle of BICHE Shine Oil.

Semaine Where would you like to be right now?

A.P. In bed next to my dog

A small brown dog stands in front of a graffiti-covered wall displaying repeated "Good Boys" and "Here She Comes" advertisements.

A wooden table covered in numerous perfume samples, bottles, boxes, and labeled scent strips.

A brown dog lies on a couch, hugging a black pillow with a pink figure and a white fluffy toy, looking at the viewer.

Inside a subway car, a person in a yellow beanie squats, looking at their phone, with an open door revealing a mosaic of a dog in a colorful shirt on a yellow platform wall. An orange "moomoo" banner is visible overhead.

A person photographs a portrait of a woman holding a puppy, displayed above a fireplace in an ornate, wood-paneled room.

Store

Après Oil - Coat & Skin Conditioner For Dogs, Biche

Le Collier Miraculeux (1920), Les Parfums De Marcy

Biche x Susan Alexandra Treat Pouchlette, Biche

Rope Dog Leash, Adjustable & Handcrafted, Found My Animal

Cloud Cleanser - Gentle Shampoo For Dogs, Biche

Learn

A hand reaches for a grey bottle on a white tray in a bathtub with brass fixtures.

Alexandra's Grooming Rituals for Healthier, Happier Dogs

Travel Guide

An opulent hotel lounge or bar with warm amber spherical chandeliers, lush potted plants, and many patrons socializing.

" Stop by the Swan Room for a drink – you’ll be dazzled by the vaulted ceilings and plush decor. (And if you choose to stay overnight, dogs are welcome.)"

Nine Orchard

New York City, United States

9 Orchard St, New York, NY 10002, United States

A small, fluffy brown dog lies on a marble counter in a shop with shelves of perfume bottles behind it.

" A treasure trove of hard-to-find niche and independent fragrance brands. The owners also have an adorable dog named Charlie."

Stéle

New York City, United States

179 Mott St, New York, NY 10012, United States

Brown dog with prominent ears panting in green grass, with a large bridge in the background.

"My dog loves frolicking on the grass here."

East River Park

New York City, United States

FDR Dr, New York, NY 10009, United States

"There are so many delightful little shops and bakeries in Chinatown, it’s impossible to choose one place. Be sure to hit Canal, Mott, and Elizabeth Street."

Chinatown

New York City, United States

169 Canal Street · New York, NY 10019

A patisserie display counter features various croissants and donuts, backed by a wall of iridescent "SUPERMOON" boxes and a menu board.

"You can never go wrong with a classic pain au chocolat."

Supermoon Bakehouse

New York City, United States

120 Rivington St, New York, NY 10002, United States

A vibrant store interior featuring yellow tiled walls, an orange ceiling, and a yellow archway framed by a wall of multicolored glass blocks. The floor has a checkered pattern, and a "Susan Alexandra" bag sits on a glass block counter.

"It’s impossible to feel anything but happy here."

Susan Alexandra

New York City, United States

33 Orchard St, New York, NY 10002, United States

A street scene with brick and white buildings, yellow-green autumn trees, and parked cars under a clear blue sky.

"My family has a home outside Brunswick, Maine, an idyllic college town by the coast. There’s something about the air in Maine that my dog loves – he never stops sniffing."

Brunswick, Maine

Brunswick, United States

Brunswick, Maine, United States

Five yellow macarons and three pistachio nougat squares on a white plate on a restaurant table.

"Whether you make a res at the bar room or the main dining room, every meal here feels special and considered. Don’t skip dessert."

The Modern

New York City, United States

9 W 53rd St, New York, NY 10019, United States

Credits

Semaine Members

Credits

the founder bringing beauty-industry standards to pet care

Read the Q&A

Store

Après Oil - Coat & Skin Conditioner For Dogs, Biche

Le Collier Miraculeux (1920), Les Parfums De Marcy

Biche x Susan Alexandra Treat Pouchlette, Biche

Rope Dog Leash, Adjustable & Handcrafted, Found My Animal

Cloud Cleanser - Gentle Shampoo For Dogs, Biche

Learn