For Amanda Chantal Bacon, founder of Moon Juice, the idea grew out of her own journey putting an autoimmune condition into remission through diet, herbs, and traditional healing wisdom, drawing on lineages like Traditional Chinese Medicine, Ayurveda, and Tibetan medicine — shaping a Los Angeles-based wellness brand built entirely around adaptogens, daily rituals, and a belief that health is not a fixed state, but a pleasurable, lifelong journey.