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Time travel through the medium of sound…impossible? Not anymore. Where do you want to go? Ethiopia in the 50’s? Japan in the 80’s? Yugoslavia in the 40’s? Or our personal favourite Brazil in the 70’s? Thanks to the time-turning technology from the team at Radiooooo, you can do just that. Benjamin Moreau and Noemi Ferst, two of the founders of the music streaming platform, are pretty obsessed with music and have made for us a world of imagination and creativity. In this moment in time when the world and our communities feel more divided than ever, Radiooooo reminds us that music is what unites us. When the world feels more disconnected than ever, there is a solidarity within music that keeps us grounded and that is where Radiooooo thrives. Noemi, Benjamin and the team have created a community library in which everyone is welcome.

The conception of the project is just as romantic as the couple themselves — back in 2012, Benjamin was driving his father’s vintage Renault Caravelle around the twists and turns of the French Riviera coast. Feeling as though he was back in the 60’s, in the era of Birkin and Gainsbourg, his instinct was to turn on the radio to set this moment to music, but all that the radio gave him was commercial pop that burst his fairy-tale bubble. This sparked an idea of creating a musical time machine that would allow you to fully immerse yourself into the music and magic of any moment you desire. By selecting a country and a decade, the site grants you the opportunity to travel the world with zero carbon footprint. By transporting yourself to a new world and a new moment, the mission of the platform is to broaden our horizons and encourage us to tap into a world that is so much richer than we know. Much like a cool older 32brother, Radiooooo will introduce you to artists and tracks that you may never have discovered on your own.

Although not strictly a radio channel in the official sense of the word, Radiooooo sticks to the original goal – to transmit messages and communicate with others. The idea of the radio was first developed in the late 1800s by Italian inventor Guglielmo Marconi when he managed to send a wireless Morse code message to a recipient over a kilometre away (!) He squirrelled away on this project, competing with other inventors from all around the world and his invention became the basis for what we would now regard as the radio today. It was, however, a Canadian inventor named Reginald A. Fessenden, who was the first to transmit audio by means of electromagnetic waves and he was the first, on Christmas Eve, 1906, to make a public wireless broadcast using his invention. The culmination of these projects became known as the radio by the 1910s and had their boom in the years that followed. With the roaring infrastructure booms of the 20’s, the use of radio exploded and also became a vital tool for citizens and armies alike during the two World Wars. The radio truly was an innovation that modernised society as some of the world’s biggest cultural and pivotal moments were broadcasted and heard on the radio first. As Marilyn Monroe said in the 50’s when asked about her famous naked calendar shoot “It’s not true I had nothing on, I had the radio on.”