Alexandra Pauly

A woman with short dark hair in a red top holds a small brown dog.

Read the Q&A

For Alexandra Pauly, founder of Biche, it started with something simple: a rescue dog named Cam, and a frustration with grooming products that didn't work as hard as they smelled good. That instinct, more than any grand vision, is what built the brand, bottle by bottle.

East Asian woman with long dark hair in a white shirt, looking at the camera.

Semaine What’s important to you right now?

A.P. Saying yes to things that feel scary.

Semaine Describe your taste in one word

A.B. Sharp.

A dark chocolate disc next to several rows of colorful pills on a red and white checkered cloth.

Semaine Where would like to be right now?

A.P. In bed next to my dog.

Semaine If you were an object what would you be?

A.P. I would be a novelty perfume bottle by Les Parfums de Marcy. Probably Le Collier Miraculeux, a set of trompe l’oeil perfume bottles that resembled a pearl necklace.

Gallery

Numerous perfume bottles, sample vials, and labeled testing strips spread across a wooden table.

A brown dog with wide eyes lies on a couch, hugging a red and yellow toy and a small white toy.

Inside a subway car with an overhead "moomoo" banner, a man in a yellow beanie crouches looking at his phone. The open door reveals a subway platform and a large mosaic of a dog in a shirt on a yellow wall.

Store

Cloud Cleanser - Gentle Shampoo For Dogs, Biche

Butter Leather City Dog Leash | Molly and Stitch, Molly and Stitch

Biche x Susan Alexandra Treat Pouchlette, Biche

Waxed Cotton Canvas Dog Bed Cover, Found My Animal

Après Oil - Coat & Skin Conditioner For Dogs, Biche

Rope Dog Leash, Adjustable & Handcrafted, Found My Animal

Learn

A hand reaches for a gray Biche cleanser bottle on a white tray in a bathtub.

Learn with Biche

Travel

An opulent bar and lounge features a grand chandelier, high ornate ceiling, arched windows, and diverse plush seating arrangements.

"Stop by the Swan Room for a drink – you’ll be dazzled by the vaulted ceilings and plush decor. (And if you choose to stay overnight, dogs are welcome)"

Nine Orchard Swan Room

New York City, United States • New York City, United States

9 Orchard St, New York, NY 10002, United States

A fluffy brown dog lies on a marble counter in a store, with shelves of perfume bottles behind it.

"A treasure trove of hard-to-find niche and independent fragrance brands. The owners also have an adorable dog named Charlie.'

Stéle

New York City, United States • New York City, United States

179 Mott St, New York, NY 10012, United States

A small brown dog with large ears stands panting in green grass with a large bridge in the background.

"My dog loves frolicking on the grass here."

East River Park

New York City, United States • New York City, United States

FDR Dr, New York, NY 10009, United States

A dense collection of colorful plush cartoon character keychains hanging together.

"There are so many delightful little shops and bakeries in Chinatown, it’s impossible to choose one place. Be sure to hit Canal, Mott, and Elizabeth Street."

Chinatown

New York City, United States

Chinatown, New York City, United States

An overturned waffle cone with melted chocolate ice cream and sauce spilled on a metal counter, with a pink menu and tip jar in the background.

"You can never go wrong with a classic pain au chocolat."

Supermoon Bakehouse

New York City, United States

120 Rivington St, New York, NY 10002, United States

Dozens of colorful, miniature charms depicting food and objects, neatly arranged in a purple velvet tray.

"It’s impossible to feel anything but happy here."

Susan Alexandra

New York City, United States

33 Orchard St, New York, NY 10002, United States

A brown dog peers curiously at a live lobster held by a person.

"My family has a home outside Brunswick, Maine, an idyllic college town by the coast. There’s something about the air in Maine that my dog loves – he never stops sniffing."

Brunswick

Maine, United States

A white plate holds yellow macarons and nougat squares on a table in a restaurant.

"Whether you make a res at the bar room or the main dining room, every meal here feels special and considered. Don’t skip dessert."

The Modern

New York City, United States

9 W 53rd St, New York, NY 10019, United States

Credits

Semaine Members

Credits

the editor turned founder who thinks your dog deserves a signature scent.

Read the Q&A

Gallery

Store

Cloud Cleanser - Gentle Shampoo For Dogs, Biche

Butter Leather City Dog Leash | Molly and Stitch, Molly and Stitch

Biche x Susan Alexandra Treat Pouchlette, Biche

Waxed Cotton Canvas Dog Bed Cover, Found My Animal

Après Oil - Coat & Skin Conditioner For Dogs, Biche

Rope Dog Leash, Adjustable & Handcrafted, Found My Animal

Learn