Fee Steinvorth

Fee Steinvorth is a German-born entrepreneur, artist, and founder of neoNutritions. After a career behind the scenes in fashion as a hair and makeup artist, she shifted her focus from external transformation to inner wellbeing, founding neoNutritions in Los Angeles. Drawing inspiration from Ayurveda, herbal medicine, and generations of healing traditions, Steinvorth has become known for her intuitive, nature-led approach to health - one that blends ancient wisdom with a distinctly modern, California sensibility. Her world is equal parts botanical apothecary, creative studio, and wellness laboratory, where nourishment is treated as both a science and an art form.

Semaine What’s important to you right now?

F.S Building NeoNutritions with integrity and impact, making sure every decision we take supports human health, sustainability, and scientific credibility. Why we build the Ultimate Purity Promise. Right now, it’s about scaling consciously: growing without losing our values, our standards, or our responsibility to people and the planet. Launching the new website having subscription to all those things which might sound unsexy to some but very attractive to myself and the entire Neo team. We all cannot wait.

Semaine If you were an object what would you be?

F.S A compass. Grounded, precise, and always pointing toward purpose, helping navigate complexity while staying aligned with true north: better nutrition through science and nature working together.

Semaine Describe your taste in one word?

F.S Intentional.

Semaine Where would you like to be right now?

F.S In the future we’re building, where NeoNutritions is a global reference for clean, functional nutrition, and I can look back knowing we proved that innovation, ethics, and performance truly belong together.
That it is possible to build something big and keeping your values.
Also I'm truly excited about the future, yes, you need grid but every present moment is building the bigger vision.