Semaine What’s important to you right now?
V.M I am seeing a new wave of fashion designers entering the racquet sport arena. They are writing their own rules and blending genres of sport and leisure in a refreshing way that nods to a golden era of tennis-style - the late 1990s and early 2000s. This is what Pro Shop is all about - a mix of functional nostalgia, adapted for contemporary life and play. It’s not nostalgia for the sake of heritage, it’s something more compelling, punk in a sense.
