Ana Kraš
the multidisciplinary designer fluent in versatility, using it to create minimalist functionality without limits.
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Ana and her friends filmed this video collage over summer 2017 in Belgrade, New York, Formentera island and Montenegro. It was shot by herself, musician Devonté Hynes, Spanish director Albert Moya and photographer and architect Marija Strajnić.
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Ana Kras in her studio.
Her craft is hard to define because she is “open to everything”
Whether we find her wrapping chromatic thread around geometric wire frames, or behind the lens of a camera, the ease at which Ana Kraš produces beauty is astounding. Not only because each of her handmade Bonbon lamps take at least around 15 “hand knitting” hours to create, but because the very context of her creative education isn’t one you would describe as easy.
Her craft is hard to define because she is “open to everything” but her unique style and aesthetic are so inherently ‘her’, and therefore craft-driven, that it is almost as if she was destined to create beautiful things. As a child, born in Belgrade, Serbia, she would spend her time building and furnishing lego houses, so it seemed a natural progression for her to go on and study interior architecture and furniture design, at the University of the Arts Belgrade.

Since her graduation she has exhibited and collaborated all over the world, whether it be at Milan Design week, NYC Design week, Maison Objet Paris, Vienna Design Week, Belgrade Design Week or Budapest Design Week – to name a few, Ana’s work is known and respected globally which has led to many a collaborative project including work with prestigious fashion houses like Maison Martin Margiela, Maryam Nassir Zadeh, Etudes Studio and most recently photographing the campaign of Ganni for whom she also designed the set of their runway at Copenhagen Fashion week 2017.

In 2015, she also created a collection in collaboration with Matter, a New-York based design gallery and manufacturers. Her ‘Slon’ collection perfectly showcases the minimalist functionality to her designs, which is something that rings true of her overall aesthetic across all platforms of her practice. The way in which she conveys her style in each piece is truly reflective of the time that she pours into each project and this is no doubt a contributing factor to the success that she has seen within the industry.
Alongside Ana’s video collage, which features footage Ana and her friends filmed this summer – in Belgrade, New York, Formentera island and Montenegro – shot by herself, musician Devonté Hynes, Spanish director Albert Moya and photographer and architect Marija Strajnić, this week Semaine meets the unassuming hyphenate, learning of her unconventional rise into the world of design and exploring her past, present and future projects and collaborations.

From collaborations to solo projects, Ana’s work is available in many forms and luckily for you, Semaine has done the hard work and gathered all – well a large amount – of them into one place for you to explore. Explore and purchase the fruits of Ana Kras’ labour, this week on Semaine.
By Kezia Navey for Semaine.

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